Your student CAN land a great job after college graduation REGARDLESS of their major
Using the 5-week College to Career Playbook: Your Guide to Using Your College Experience to Score a Great Job After Graduation(Regardless of college major), your student can unlock the secrets of successful young professionals, learn how to take action, and create opportunities for their future so that they can get a great job after college graduation.
“What if my kid ends up unemployed and living in my basement after graduating from college?”
Does this sound like you?
You’re the parent of a college-aged kid...
… and even though you’ll be proud of them no matter what…
… you want your kid to follow their dreams and succeed in college and beyond...
… you’re just not sure how to help them.
And you worry that choosing a course of study that’s interesting to them means
You’re the parent of a college-aged kid...
…and even though you’ll be proud of them no matter what…
…you want your kid to follow their dreams and succeed in college and beyond...
…you’re just not sure how to help them...
...and you worry that choosing a course of study that’s interesting to them means...
You are a college student...
… and you’re thrilled about the whole college experience, especially when it comes to being in total control of your life and schedule…
… you’re excited about life and the future…
… and to follow your dreams, even if you’re not sure how to turn it into a career, and you end up
You are a college student...
…and you’re thrilled about the whole college experience, especially when it comes to being in total control of your life and schedule…
…you’re excited about life and the future…
…and to follow your dreams, even if you’re not sure how to turn it into a career, and you end up
Picking a major that’s incredibly interesting…whether obscure like Horticulture…
…or culturally relevant like Recreation and Leisure Studies…
…but that — from the outside looking in — doesn’t have a ton of real-world job opportunities. And, the reality is that college is expensive — according to CollegeBoard a 4-year --degree costs anywhere from $40k to $150k and beyond!
You’re absolutely open to the investment, but you want to know that it will pay off with a good job after graduation, so no one has a mound of debt chasing them for decades.. After all, you know that a college degree doesn’t guarantee a job anymore...
…and today’s job market is both highly competitive and global in scope.
Kids who want to succeed in and after college regardless of their major and avoid taking up residence in their parents’ basements absolutely MUST…
…find a way to stand out…make the most of what they learn in college…
…learn how to take ownership of their lives …and find and create opportunities for success.
If only you — students — had a roadmap for success in college to use the time wisely to gain marketable skills and still have a ton of fun and enjoy an awesome college experience...
And if you ---parents -- knew that your college-aged student was making smart decisions in the courses they choose and how they use their time to gain skills and experience for their resume
Hear this: You and your student are NOT alone!
Out of over 19 million college students, only about 34% graduate in four years, and of those, only about half are able to land jobs that even require a college degree. That is jobs at a pay rate that reflects the value of their education. And, with most graduates staying in their first post-college job for 5 years, not getting a great job right away can lead to permanent damage to their careers… no matter what they are.
If you want your child to be one of the few who start building a successful career right out of the gate, the time is absolutely now to start helping them unlock the secrets to college and professional success.
The REAL Reason most college students don’t get a good job after graduation isn’t that they aren’t smart enough.
On the contrary, employability has nothing to do with intelligence. Instead, what’s stopping most recent college graduates from successfully kicking off their careers is that they don’t know how to leverage what they’re learning into job market traction, regardless of their major.
To succeed, college students must understand FOUR key truths about making the transition from college to career.
The FOUR Truths Stopping Students From Finding A Good Job After Graduation:
01
Truth #01
College and university staff don’t see themselves as vocational counselors.
Their job is to help students meet the academic requirements of their major even if it doesn’t meet the requirements of the professional job market.
And the reality is that 45% of majors don’t have a corresponding career path. Yet, even if the college isn’t presenting career opportunities to students, your child can learn how to apply what they’re learning to real-life job market requirements.
02
Truth #02
03
Truth #03
Changing their major doesn’t have to affect their success after graduation.
As many as 50-75% of college students change majors, many more than once. It is hard for many 18-22 year olds to choose what they want to do for the balance of their lives.
However, even if your student changes their major, your student can leverage everything they’re learning across multiple fields of study into skills that work across a wide variety of career opportunities.
04
Truth #04
Most college students don’t start looking for a career/skillset fit until close to or after graduation.
The reality is that a student’s success after graduation starts by being proactive and looking at prospective career requirements as early as their freshman year. And since most students don’t have great jobs falling into their laps, they have to start evaluating their skills much earlier than they realize
However, even if your student isn’t a shoo-in at a family firm, they can learn how to look for and create opportunities to build their skills in a way that opens more doors and possibilities for employment after graduation.
Hear this: You and your student are NOT alone!
Out of over 19 million college students, only about 34% graduate in four years, and of those, only about half are able to land jobs that even require a college degree. That is jobs at a pay rate that reflects the value of their education. And, with most graduates staying in their first post-college job for 5 years, not getting a great job right away can lead to permanent damage to their careers… no matter what they are.
If you want your child to be one of the few who start building a successful career right out of the gate, the time is absolutely now to start helping them unlock the secrets to college and professional success.
The REAL Reason most college students don’t get a good job after graduation isn’t
that they aren’t smart enough...
On the contrary, employability has nothing to do with intelligence. Instead, what’s stopping most recent college graduates from successfully kicking off their careers is that they don’t know how to leverage what they’re learning into job market traction, regardless of their major.
To succeed, college students must understand FOUR key truths about making the transition
from college to career.
The FOUR Truths Stopping Students From Finding A Good Job After Graduation:
01
Truth #01
02
Truth #02
Truth #03
04
Truth #04
The Good News is…
By starting early, you can show your student that no matter what they choose as a major — even if it’s Horticulture, Recreation, and Leisure Studies, Philosophy, Women’s Studies, or something else that feels like it leads to fewer opportunities for post-college success — they can:
Find a career direction that fits their goals and allows them to pursue their interests.
Understand that Campus Career Services is available and how to access them.
Discover what opportunities are more naturally associated with their major and interests.
Identify their goals and create a plan to achieve them.
Learn what skills they need to get a good job after college.
Identify opportunities to build those skills.
Maximize their time by making conscious choices and career-oriented decisions effectively.
Learn how to make college worth the investment by landing a well-paying job.
Take ownership of their career path and make decisions that support it.
Take advantage of their status as a “recent college graduate.”
Understand that their success is a direct result of their ability to take responsibility for themselves.
The Good News is…
By starting early, you can show your student that no matter what they choose as a major — even if it’s Horticulture, Recreation, and Leisure Studies, Philosophy, Women’s Studies, or something else that feels like it leads to fewer opportunities for post-college success — they can:
Find a career direction that fits their goals and allows them to pursue their interests.
Understand that Campus Career Services is available and how to access them.
Discover what opportunities are more naturally associated with their major and interests.
Identify their goals and create a plan to achieve them.
Learn what skills they need to get a good job after college.
Identify opportunities to build those skills.
Maximize their time by making conscious choices and career-oriented decisions effectively.
Learn how to make college worth the investment by landing a well-paying job.
Take ownership of their career path and make decisions that support it.
Take advantage of their status as a “recent college graduate.”
Understand that their success is a direct result of their ability to take responsibility for themselves.
Hi, I’m Bill Holland
I’m an author, award-winning college lecturer, tenure-track professor, and former human resources and line executive, who has worked with thousands of people wanting to gain traction in the job market. Today, I specialize in helping parents give their high school and college students the tools they need to succeed after college graduation.
I’ve accomplished a lot in my career, much of which was possible because I received a full athletic scholarship to Michigan State University and became a first-generation college graduate. I also went on to earn a Ph.D. in political science from there, where I received the University’s first-ever awarded “Excellence-in-teaching citation.
I graduated from college at a time when it opened a ton of doors for me. However, that’s no longer the case for most college grads today.
In fact, as my career progressed and companies — including my own — began to outsource more white-collar jobs overseas, there was a common thread I encountered every day as I worked with people who were trying to find a new role in the job market— worry for the future. And they weren’t simply filled with worry for their own careers, but also for those of their children, many of whom weren’t anywhere near old enough to enter the workforce.
As a parent of two boys myself, I understand their concerns. As parents, we all want what’s best for our children to give them a leg up in a world that’s constantly changing.
Because of my unique experience both as an educator and a business executive, I have some uncommon insights that helped my sons succeed in college and beyond. In fact, one of my proudest — and most significant accomplishments — is raising my sons, who both became successful professionals who often seek counsel and advice on the very subjects I write about.
So, in a time where college costs more and is delivering less in terms of job market guarantees, my mission is simple — provide a resource for parents that will help them give their children the guidance to succeed in today’s new, global workforce.
Drawing on decades of experience, thousands of hours of working with professionals at all stages of their careers, and hundreds of conversations with employers and college staff, I’ve created a blueprint to help students take control of their future, make conscious choices to ensure that college is worth the cost, and take responsibility for their career path.
Hi, I’m Bill Holland
I’m an author, award-winning college lecturer, tenure-track professor, and former human resources and line executive, who has worked with thousands of people wanting to gain traction in the job market. Today, I specialize in helping parents give their high school and college students the tools they need to succeed after college graduation.
I’ve accomplished a lot in my career, much of which was possible because I received a full athletic scholarship to Michigan State University and became a first-generation college graduate. I also went on to earn a Ph.D. in political science from there, where I received the University’s first-ever awarded “Excellence-in-Teaching" citation.
I graduated from college at a time when it opened a ton of doors for me. However, that’s no longer the case for most college grads today.
So, in a time where college costs more and is delivering less in terms of job market guarantees, my mission is simple — provide a resource for parents that will help them give their children the guidance to succeed in today’s new, global workforce.
Drawing on decades of experience, thousands of hours of working with professionals at all stages of their careers, and hundreds of conversations with employers and college staff, I’ve created a blueprint to help students take control of their future, make conscious choices to ensure that college is worth the cost, and take responsibility for their career path.
College to Career Playbook: Your Guide to Using theYour College Experience to Score a Great Job After Graduation (Regardless of college major)
As part of Working Wisdom, you’ll receive:
5 video learning modules
17 tools, handouts, and
exercises
Here’s how it all breaks down:
module
01
Learning to Leverage Your College Education in the Professional Job Market
One of the biggest myths of college is that getting a degree automatically means students get a good job.
In Module 1, we’ll dispel and clarify the myths around getting a college education including understanding what you’re getting from your major and how it applies to what prospective employers tend to look for so that you can start thinking about leveraging your degree when it comes time to get a job. Your student will also analyze the skills they already have and identify which they need to develop.
In this module, we’ll use the following tools:
module
02
Learning How (and How Early) to Connect with Career Services to Understand What Your Major Will Do For You
In this module, we’ll use the following tools:
- Deconstructing A Position Description Exercise to understand the various skills that different types of roles are looking for.
- Questions to Ask of Career Services to help students understand what to look for as they choose a major.
- Career Services Conversation Guide to help your child confidently navigate a conversation with career services.
module
03
Electives and Extracurriculars: Using Your Time Effectively to Develop Your Skills
Students who understand the skills they need to succeed early on can more effectively use their time and college experience to develop in areas where they have the largest gaps.
In Module 3, your student will learn how to make conscious choices to develop skills based on the different opportunities available — from electives to extracurriculars.
In this module, we’ll use the following tools:
module
04
Using Social Media for Self-Promotion Instead of Shooting Yourself in the Foot
Top college grads who start building a career immediately after graduation succeed in part because they understand how to show up in a way that stands out without setting off any red flags.
In Module 4, your student will learn how to leverage social media to look better on a job application — from setting up a great LinkedIn profile to cleaning up their social media presence. They’ll also learn how to dig into best practices for applying for a job so they stand out.
In this module, we’ll use the following tools:
module
05
Learning to Talk About Yourself
Students who use college as a stepping stone toward their ideal career come out light years ahead of those who wait until after graduation to identify and act on their goals.
In Module 5, your student will learn how to identify, approach, and build relationships with people who can support their development. They’ll also learn how to talk about themselves in a way that prepares them for future interviews and in their future careers.
In this module, we’ll use the following tools:
- Learning To Talk About Yourself to help you know what to include and exclude with reference to their lifetime experiences during interviews and in their resumes and why it is so.
BONUS #1:
The Path From Backpack to Briefcase: A Parents’ Guide eBook
to help you become an effective parent-counselor as your student goes through this program.
A Private Group Q&A Session
to give your student space to have their questions answered live and get direction and guidance for making the most of their time in college.
BONUS #3:
A Private Facebook Group
where your student (and you as a parent) can network with other college students and parents, talk about challenges you encounter, and learn how others are growing their skills and landing starting jobs.
WHEW — THAT’S A LOT OF VALUE!NEED A RECAP?
HERE’S EVERYTHING THAT’S INCLUDED IN THE COLLEGETO CAREER PLAYBOOK:
5 video learning modules
17 tools, handouts, and
exercises
3 value-packed bonuses
Ready to set your student up for success incollege and beyond?
Join College to Career Playbook
Online Course + Community
Including...
All for just one payment of:
$967
OR 3 easy monthly payments of:
$355
College to Career Playbook: Your Guide to Using Your College Experience to Score a Great Job After Graduation (Regardless of College Major)
Using the 5-module College to Career Playbook, your student can unlock the secrets of successful young professionals, learn how to take action, and create opportunities for their future so that they can get a great job after college graduation, and build a powerful career trajectory right out of the gate.
As part of College to Career Playbook, you’ll receive:
5 video learning modules
17 tools, handouts, and
exercises
Here’s how it all breaks down:
One of the biggest myths of college is that getting a degree automatically means students get a good job.
In Module 1, we’ll dispel and clarify the myths around getting a college education including understanding what you’re getting from your major and how it applies to what prospective employers tend to look for so that you can start thinking about leveraging your degree when it comes time to get a job. Your student will also analyze the skills they already have and identify which they need to develop.
In this module, we’ll use the following tools, handouts, and exercises:
- Overall Agenda to give you a high-level outline of the course ahead.
- Is College Worth the Cost? Handout to help parents and students understand the pros and cons of college, as well as some of the most common pitfalls students face.
- College Myths Exercise to help understand the common myths and what students need to know and do instead.
- What Are Employers Looking For, Part 1 a beginning building block to help students understand linkages between professional employment opportunities and their personal skills that may need development.
- What Are Employers Looking For, Part 2 a beginning building block for self-assessment.
College students who start working with career services early in their college experience get a better understanding of the job outlook in the fields they’re most interested in pursuing
In Module 2, your student will learn how and when to connect with career services, ask questions to make those conversations effective, and uncover the implications different majors have in today’s job market. They’ll learn how to deconstruct a variety of positions and understand more completely the skills required to give employers what they demand for their top majors.
- Deconstructing A Position Description Exercise to understand the various skills that different types of roles are looking for.
- Questions to Ask of Career Services to help students understand what to look for as they choose a major.
- Career Services Conversation Guide to help your child confidently navigate a conversation with career services.
Students who understand the skills they need to succeed early on can more effectively use their time and college experience to develop in areas where they have the largest gaps.
In Module 3, your student will learn how to make conscious choices to develop skills based on the different opportunities available — from electives to extracurriculars.
In this module, we’ll use the following tools, handouts, and exercises:
- Skills Development Plan to provide students with a. format to list skills in need of development.
- Skill Development Rules
- Skill Development Template to provide students with a format to plan and track skill development activity.
- Position Description 1 a sample position description to practice decomposition skills.
- Position Description 2 a sample position description to practice decomposition skills.
- What Are Employers Looking For, Part 3 to help students understand and develop their own list of skills that need development given their potential job interests.
Top college grads who start building a career immediately after graduation succeed in part because they understand how to show up in a way that stands out without setting off any red flags.
In Module 4, your student will learn how to leverage social media to look better on a job application — from setting up a great LinkedIn profile to cleaning up their social media presence. They’ll also learn how to dig into best practices for applying for a job so they stand out.
In this module, we’ll use the following tools, handouts, and exercises:
- Top 10 Social Media Websites By Worldwide Monthly Average Usage students should be aware that the list of top 10 sites will change and we will change our advice when and as appropriate.
- 7 Tips For Using Social Media to help expand their job search activity and list of references especially beyond those entities that recruit on campus. This expansion is critically important if students are majoring in a subject area that does not draw active interests from campus visitors and/or for which there is limited interest in general. Importantly, students are advised that establishing impactful social media contacts takes time and requires an early start in advance of formal job search activity.
Students who use college as a stepping stone toward their ideal career come out light years ahead of those who wait until after graduation to identify and act on their goals.
In Module 5, your student will learn how to identify, approach, and build relationships with people who can support their development. They’ll also learn how to talk about themselves in a way that prepares them for future interviews and in their future careers.
In this module, we’ll use the following tool:
- Learning To Talk About Yourself to help you know what to include and exclude with reference to their lifetime experiences during interviews and in their resumes and why it is so.
BONUS #1:
The Path From Backpack to Briefcase: A Parents’ Guide eBook
BONUS #2:
Private Group Q&A Sessions
BONUS #3:
A Private Facebook Group
where your student (and you as a parent) can network with other college students and parents, talk about challenges you encounter, and learn how others are growing their skills and landing starting jobs
WHEW — THAT’S A LOT OF VALUE!NEED A RECAP?
HERE’S EVERYTHING THAT’S INCLUDED IN THE COLLEGE TO CAREER PLAYBOOK:
5 video learning modules
17 tools, handouts, and
exercises
3 value-packed bonuses
Join College to Career Playbook
Online Course + Community
Including...
5 Video Learning Modules + Warm-Up and Overtime Modules
17 Tools, Handouts, and Exercises
Live Q&A calls
Access to a Private Facebook Group (for both students and parents)
All for just one payment of:
$967
Pay in full today and save $98
OR 3 easy payments of:
$355
Get started today for just $355 followed by
2 monthly payments f $355
2 monthly payments f $355
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TESTIMONIALS
Bill Holland has a sophisticated understanding of what s happening in the job market and what to do about it on a personal level.
Barbara EhrenriechDISTINGUISHED AUTHOR, NICKELED AND DIMED AND BAIT AND SWITCH
Bill Holland’s deep and wide knowledge of the current employment landscape means he can offer real time advice on what employers want and how young job seekers should approach them. Mr. Holland helped our son tailor his approach with great results.
Kathryn Canavan
JOURNALIST, AUTHOR, AND PARENT
Dr. Holland’s work makes common cause of career objectives of students, parents and the university.
Peter DorisMANAGEMENT CONSULTING GURU
30-Day No-Risk Guarantee
You can dive into the course for the first 30 days and start learning how to use your entire college experience to get a great job at graduation.
If you are not satisfied with the materials, you can send in your coursework and request a refund within 30 days. This entire program is designed to help you put the knowledge that you’re learning into action.
30-Day No-Risk Guarantee
Frequently Asked Questions
Q:
When will I have access to the material?
A:
You’ll have immediate access to Module 1, as soon as you join the program. The remaining modules will be released each week. You will have forever access to the course materials.
Q:
How much time should we set aside per week?
A:
Every individual will go at their own pace, but you should expect to set aside 2-3 hours per week to complete each module.
Q:
How do I ask questions or get feedback during the program?
A:
Both students and parents will have access to a private Facebook Group and students will also have access to group Q&A sessions
Q:
How long is the program?
A:
The program is 5 modules.
Q:
Can this course still work for me even if I already have graduated?
A:
Yes, absolutely. Even if you’ve already graduated, you can put the lessons from this course into action to keep your career on track and find opportunities that align with your interest. Our course is particularly designed for students who still have access to their campus career services and are no more than 2 years post graduation.
You can ABSOLUTELY help your child develop the skills to maximize their college education to start building an exceptional career that allows them to pursue their interests.
© 2022 Bill Holland | All Rights Reserved
Terms and Conditions
You can ABSOLUTELY help your child develop the skills to maximize their college education to start building an exceptional career that allows them to pursue their interests.
Make sure they are interested and enroll them in the course. The key is recognizing that a college education alone doesn’t guarantee them traction in today’s job market, which is both global and highly competitive.
However, your child’s college experience can be an excellent investment, when they have the guidance and support to make it effective and use their college years to develop the skills they need.
The reality is that your child can follow their heart and interests and still build a career they love.
And that’s exactly why I created this program — to help parents feel good about investing in their children’s college education, and to help students develop the skills they need to confidently succeed in college and beyond.
© 2022 Bill Holland | All Rights Reserved
Terms and Conditions